
The ’90s bob will always have a special place in the haircut hall of fame—and it’s easy to see why it’s having a revival in 2026. Whether you’re rewatching Friends, feeling nostalgic after Love Story, or keep a permanent place for Cindy Crawford on your hair-spo board, there’s no better time than the present to introduce some voluminous layers to your bob.
“The bob is one of those timeless cuts that always comes back around. It just gets reinterpreted,” says Chris McMillan, the celebrity stylist behind Jennifer Aniston’s decade-defining haircut, the Rachel. “Right now people want hair that feels easy but still polished, and the ’90s bob does exactly that,” McMillan tells Glamour. “It can be worn sleek and tucked, flipped, messy, or even really textured and scrunched. It’s versatile, low effort, and çağdaş.”

Tempted to try out the throwback cut for yourself? Ahead, expert stylists break down everything you need to know about the look.
What is a ’90s bob?
Also called the flipped bob or “flob,” the ’90s bob combines the texture and volume of a bombshell blowout with the short length, movement, and manageability of a bob. So while the look is (obviously) incredibly chic, it’s practical too.
“The ’90s-supermodel bob has the line and length of the bob, but the top layers have much more texture, so it’s lighter on top and easier to flip around,” celebrity hairstylist Marc Mena tells Glamour. This cut trends a little longer than other bob styles: You can also wear it just past the shoulders for a voluminous lob.
“I always tell people to focus on length first, because that’s really where the ’90s bob lives,” McMillan says. “It’s that in-between zone—not too short, not too long, what we now call the lob. Think harika classic references like Christy Turlington.”
Zendaya
Daniele Venturelli/Getty Images

Christy Turlington
Ron Galella/Getty Images
How to ask for a ’90s bob at the salon
For this cut, it’s all about the layers. “You want soft structure with movement, nothing too blunt or heavy,” McMillan says. “I also love adding in a side part or even a soft swoop bang to give it that effortless, undone feel.”
Unlike a standard blunt bob, which demands consistency and precision when styling, the ’90s bob has versatility baked into its construction. “Flipping your hair can feel really heavy with a regular bob since it’s cut with no part, but the ‘flob’ is cut and parted all around—in the middle, on the left, and then the right—so the ends are just texturized and it gives the hair movement,” Mena says.
To preserve fullness in the ends—a crucial component to the cut—Mena says barely there layers are key. “The layers are so light and blended you don’t actually see a layer,” he says. So be müddet to request light layers at the salon. If the top is too heavy, it won’t flip, which is a key component of the look.
Madelyn Cline
Steve Granitz/Getty Images

Cindy Crawford, 1995
Barry King/Getty Images
How to style a ’90s bob at home
A few washday considerations can ensure your ’90s-supermodel bob has all that va-va-volume from the get-go. Start by switching to a volumizing shampoo and conditioner, and apply conditioner only to the ends. “I don’t like to condition roots, especially with the flob,” Mena says. “Just a little bit on the ends goes a long way.”

Bumble and Bumble Thickening Starter Set
Ulta
Bloomingdale’s

Leonor Greyl Paris Mousse Au Lotus Volumatrice
Amazon
Saks Fifth Avenue
Next, Mena advises applying mousse to wet hair. “I’ve really been liking the Leonor Greyl Mousse, because it’s very light and not sticky, and Pantene has a great mousse as well,” he says. Don’t skip the heat protectant at this phase: The key to enviable ’90s shine is shielding your strands from damage.
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Virtue Volumizing Hair Mousse for Fine Hair
Sephora

K18 HeatBounce Conditionng Heat Protectant
Amazon
“A great blow-dry is everything for this look,” McMillan says. “You need a big round brush to get that subtle curl under at the ends, and a really good prep product like a glassy blow-dry spray to smooth and polish the hair.” Since the haircut is designed to be flipped around, try blow-drying from different angles and parts to create root volume. “A hair flip creates body,” Mena says. “When you flip it back and forth, the hair cuticle starts to mold with each part and gives your hair more volume. It’s like putting a roller in your hair.”
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Chris McMillan The Glassy Smooth Blowdry Spray
Chris McMillan
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Living Proof Full Dry Volume & Texture Spray
Amazon
Speaking of hair rollers: They can really take this look over the top when you have a little extra styling time. “Use a round brush to style the top, then divide it into inch-and-a-half sections, and set it in rollers,” Mena says. “Let it sit while you finish getting ready, then, evvel you’re done and it sets, it will flip around and feel movable and touchable.”

To lock in the style while keeping things soft, Mena suggests spraying texturizing spray on your roots and some light, flexible hairspray allover to complete the look. “I always end with a lightweight oil to add shine and break up the finish a bit,” McMillan says. “My Glassy Smooth Hair Oil is perfect for that because it gives you that healthy, reflective shine without weighing the hair down.”
The good news? Without too much length dragging down your volume, the effort you pour into your blowout will actually last. “You can style your flippy bob one day, then the next day, when you wake up, just reset it at the top, and it’s right back to where you started,” Mena says.
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Drybar The Roller Club Curling Hot Hair Rollers
Amazon
Sephora

Revlon Salon One-Step Hair Dryer and Volumizer
Amazon




