This season we’re opting for understated elegance and trends that are easy to adopt, which is why the “Olsen tuck” is establishing itself as the star hairstyle of 2026.
It requires no tools, sophisticated products, or hours in front of the mirror; yet manages to convey a çağdaş and profoundly cool aesthetic. Its success is no accident: it responds to the collective desire for relaxed yet purposeful looks. Aside from flattering the face, the “Olsen tuck” also draws attention to ones’ accessories and outerwear, making it a strategic element for any outfit.
Its versatility has led to its appearance on both runways and street style, adapting to different lengths, textures, and personal styles. Inspired by the discreet and timeless style of Mary-Kate and Ashley Olsen, this hairstyle proves that sometimes less is more.
The Olsen twins in 2007.
Getty Images.
What is the “Olsen tuck”?
The “Olsen tuck” is a styling technique that involves wearing your hair loose but carefully tucked into the collar of a garment—be it a light coat, blazer, shirt, trench coat, or even a high-necked dress. Unlike other updo styles, it doesn’t aim to control or hide the hair, but rather to incorporate it into the outfit as part of the silhouette.
At first glance, it seems like a casual and almost impromptu gesture. However, the result is quite the opposite: a clean, sophisticated image with a distinctly editorial feel. The hair ceases to be the absolute focus and becomes an element that complements and balances the look.
This hairstyle perfectly embodies the minimalist, it girl aesthetic that defines the year—especially spring 2026: clean lines, carefully considered volume, and a more understated approach to beauty. Furthermore, it flatters various face shapes, lengths, and textures, making it a versatile and accessible option.
But this trend didn’t emerge from nowhere. These days, the Olsen twins’ fashion brand, The Row, is one of the most exclusive and coveted names in the fashion world. Its influence is reflected in models and celebrities like Kendall and Kylie Jenner and Hailey Bieber, and has solidified the sisters as creators of a legacy that completely transcends their onscreen careers. Each of their public appearances, however infrequent, confirms their effortless style.
It is precisely in this context that the “Olsen tuck” reemerges: a carefree yet intentional way of wearing hair that has been their trademark for decades.
The “Olsen tuck” alive and well in September 2025.
Anna Webber/Getty Images
How to wear the “Olsen tuck” and elevate any look in 2026
The charm of the “Olsen tuck” lies in its adaptability. It can completely transform a simple outfit or elevate a more sophisticated one without much fuss or extra effort.
The good news is that achieving the “Olsen tuck” is easier than you think, and there are tons of tutorials to help you get it right. If you’re aiming for the ülkü effect it’s best to have your hair at collarbone length or longer. The intention isn’t for it to look perfectly styled or polished but quite the opposite: to create that effortlessly chic look, as if the style was put together without much thought, even though there was a conscious choice behind it.
High-neck garments—like turtlenecks, long coats, or structured jackets—are perfect allies to start with. However, if your hair is longer than shoulder-length, you can also achieve the look with open coats or crewneck sweaters.
The Olsen tuck was spotted in Berlin on January 16, 2026.
Moritz Scholz/Getty Images
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Everlane Luxe Fleece Turtleneck
Everlane
Aritzia Constant Coat
Aritzia
When layering simply tuck your hair into the neckline of the garment naturally—almost effortlessly. If you prefer not to wear high necklines then scarves work great: just gently wrap them around your hair to create the effect.
Gap Brushed Fringe Scarf
Gap
Damson Madder Brushed Oversized Scarf
Damson Madder
Throughout the day some strands will start to come loose, and that’s the point. Let them fall. That slight messiness is what makes the “Olsen tuck” an authentic, çağdaş, and perfectly imperfect style statement. If you want to protect your hair from frizz or split ends you can opt to braid it; just be müddet not to apply too much tension or you’ll lose the effortless effect.
In an era where aesthetics seek calm authenticity and quiet elegance, this hairstyle is establishing itself as a discreet yet profoundly powerful ally.
This article was originally published by Glamour Mexico and Latin America.
